This is my first poster idea. I made several variations of it. I chose the July 4th fireworks display over the Hudson River as my event. I found a photo I took last year of the fireworks from my terrace. I chose the copy from online info about the event. I then masked some of the type, made a drop shadow and used a gradient color.
I started out with the headline on one line, but decided to change to two lines for more impact. I also moved it down closer to the fireworks in the photo for a more dramatic effect as I went along. I tried cropping the photo in different ways, and also lightened the drop shadow and gradient color so everything would pop more on the dark background. I printed it out as I went along to see how it was standing out. I also decided to put a black background on my bottom type box so that the stray lights on the lower half of the photo wouldn't show up.
The final version I chose was the one on the very top of this stack of versions. I liked having the wider cropping of the photo and the sizing, color and position of the type the best.
Laura
the best piece of advice i can give here is to look at your poster like this: strip away the fireworks photo, and type something else in text box. would a whole lot really change? you need to allow the typography to do most of the talking, not the photo or the effects. fireworks are loud, bright, fun, fantastic, exciting. the typography isn't, and the applied texture matches that of the photo.
ReplyDeleteon wednesday gen primarily talked about providing a concept that invokes some sort of response. think about what sort of reaction is invoked by fireworks - bewilderment? happiness? celebration? and let the poster work around that. start with the typography first; let the photo accentuate what you want the rest of the poster to say.
Thanks for your helpful feedback Ali!
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